Dr.ِ Aya Shata

Dr. Aya Shata is an assistant professor in digital media. Her research revolves around digital media, narrative persuasion and digital storytelling, and persuasive communication. She is particularly interested in studying the role and impact of interactive digital media and multimedia. She is also interested in communication for development and research for social change focusing on role of entertainment-education and media advocacy. Her research covered several social change issues such as sustainable development, climate change, cyberbullying, HIV, women empowerment, and sexual harassment. Her work has been published in journals such as Journal of Creative Communication, Journal of Current Issues and Research in Advertising, Games for Health Journal, Journal of African Media Studies, and Middle East Journal of Culture and Communication.

"Be the change you want to see in the world" -Mahtma Ghandi