Alex Fuhrer

Alex is a product development expert who specializes in developing and licensing innovative products and technologies. He has helped bring dozens of toys and games to market.

Alex is third generation toy industry and works closely with his father, uncle, and brother who are all industry veterans. Alex’s’ company, Nextoy, is one of the leading toy innovation teams in the world.

Alex is a kid at heart who loves collaborating with talented partners to create great products and experiences.

"If you are curious, you'll find the puzzles around you. If you are determined, you will solve them." - Erno Rubik