BREATHE! | Participating Brand
The Optical Metaverse
The Optical Metaverse is the original destination that inspired the development of The Omniverse. We build The Optical Metaverse to allow better B2B transactions between buyers and sellers within the optical and eye care space. The vision industry, in general, is very traditional. It is challenging to augment physical shopping experiences with virtual ones in a marketplace where quality matters. When choosing eyewear, it is a commonplace for an optician to look at the frame up close and inspect its craftsmanship. It is also crucial to most optical buyers that they understand the product design’s story and any social purpose the product may have. Eyewear has become less of a commodity and more of a statement of the users. Many optical boutique owners have capitalized on this by curating products that inspire buyers to make purchases that transcend price.
The Optical Metaverse was designed to spotlight the originality of the brands who showcase their products within our event space. The event space was designed to look similar to a traditional exhibit hall. A variety of booth sizes makes it easy for more prominent brands to expand their vision while allowing brands with a smaller budget to have a chance to share in this exciting event. All booths will be equipped with standard product tours and virtual chat features. The event also offers experience enhancements such as virtual try-on, product video tours, and even a chance to escalate the meeting to a video chat on demand for a truly one-of-a-kind experience for both the buyer and the seller.
The Optical Metaverse has opened up the opportunity to help wholesale sellers demonstrate their products and help our brands envision how they can embrace new opportunities to interact with sellers and visitors in The Omniverse. This unique B2B/B2C marketplace opportunity is groundbreaking. It is an exciting moment for retailers to have the chance to capture new customers without being throttled by rising ad costs and saturated platforms.
Where do we go from here?
As VR technology becomes more advanced, we will be able to create hyper-realistic virtual worlds that feel like the real thing. Combining VR and AR creates a realistic visual experience with the ability to move around and interact with the environment. It can be used in healthcare, architecture, education, or entertainment. With it, we will be able to create VR and AR experiences that are indistinguishable from real life.
That’s the future of the Metaverse — a fully immersive 3D environment where you can meet, socialize, and participate in a wide variety of activities. The Omniverse is already uniquely positioned to be a leader in accessibility, inclusivity, and opportunity within this world of VR.
It is already reported that metaverse platforms will create millions of jobs over the next 10 years. 2 new job opportunities created in The Omniverse are omniconsultants and affiliate brokers. These individuals are hand-selected professionals with marketing, customer service, sales, and business development backgrounds. They will work with our current and future tenants to help them understand the scope of possibilities and dream outside of their existing limitations IRL.